Sue Panzer is a sales and marketing executive with a successful track record leading and motivating national sales organizations to deliver exceptional top and bottom-line financial results. She is specifically skilled in developing strategic marketing initiatives, solidifying long-term client relationships, managing high-performing teams and negotiating challenging agreements. Currently, as the President of Sue Panzer Consulting, she is providing her expertise on sales strategy, management, distribution, marketing promotions, business development, affiliate relations, business communications and project management to domestic and international companies in the telecommunications and human resource industries
Sue was the Vice President, Affiliate Ad Sales and Distribution Marketing for Lifetime Networks where she led a team to develop strategic local ad sales and affiliate marketing promotions. Previously, she was the Vice President, National Distribution where she was responsible for managing the affiliate sales team across the country with the goal of increasing the revenue and the distribution of Lifetime, Lifetime Movie Network and Lifetime Real Women among cable operators and other distributors.
Prior to Lifetime, Sue was a sales executive at Showtime Networks as the Vice President, Area General Manager in the Northeast Region. Over her eleven year tenure, Sue was responsible for increasing the revenue and the distribution of Showtime and The Movie Channel, running the regional operations and managing the department’s sales training and incentive programs.\
Sue graduated from the University of Richmond with a B.A. in Education. She taught gifted fifth graders in Richmond before entering graduate school to earn her MBA from The College of William and Mary in Williamsburg, VA. She has served on the Board of Directors of the MBA Alumni Association for the graduate business school.
Sue served as a National Board member of Women in Cable and Telecommunications (WICT) from 2003 – 2006 and as the President of the New York chapter of WICT in 2001 and 2002, where her chapter won the “Chapter of the Year Award” for 2002. She was selected to be a member of WICT’s prestigious leadership program, the Betsy Magness Leadership Institute, for the class of 1996 – 1997. She served as a Board Member of the New York Chapter of Cable Television Association for Marketing (CTAM) from 1998 – 2006. From 2003 through 2006, she also served as President/Co-Founder of the “Fire Island Golden Wagon Film Festival” in Ocean Beach, NY.